DIGITAL TRIBALISM & SELF-EXPRESSION

Young adults, Millennials and the oldest among Gen Z, are embracing a more open society, questioning the authority of long-established entities through an explosion of virtual technology and creativity. The awareness of a need for a more cohesive existence presenting common values at its basis is shaping the contemporary cultural panorama.  

In parallel, it is the styling used to mirror an intimate world, recalling emotions, desires to enhance our current mood and our vibe while finding comfort that now gains prominence. In the post-pandemic era, consumers rely greatly on artistic creations to enrich their lives whilst elevating their identities. New modalities of self-expression are flourishing, serving as instruments to reinterpret traditional styles with digital colour palettes and unconventional silhouettes.

The Paris-based brand Panconesi, through the lineage of Italian traditional fine jewellery making, develops a language that cherishes both self-expression and contemporary digital tribalism.